Sustainability and being responsible global citizens are at the heart of everything we do at Kapama Private Game Reserve. Our world’s natural resources are at risk, and finding and maintaining ecological balance is one of our core values. Our goal is to not only ensure our business practices are sustainable. We want to ensure that our business helps nature thrive beyond mere sustainability and become leaders in responsible, low-carbon ecotourism. To keep fulfilling the current generation’s needs without compromising the needs of a future generation. To do this we are getting a lot more practical in our solutions.
The hotel industry is responsible for around 1% of global carbon emissions. That’s the equivalent of over 80 million average households and this excludes other carbon emissions related to travel to destinations. It’s a major challenge for the tourism industry. Research shows that the hotel industry needs to reduce its carbon emissions by 66 per cent per room by 2030 to ensure that the growth forecast does not lead to a corresponding increase in carbon emissions. As a result, the tourism industry worldwide will have to adopt a range of strategies to minimise their environmental impact and ensure they meet the growing demand from tourists for low-carbon travel.
According to Skift Research, 83% of global travellers say sustainable travel is vital. In addition, industry sustainability reports show that 73% of travellers are likelier to choose accommodation that has implemented sustainability practices, helping them to improve their own environmental and social footprint.
The recent growth in the “flygskam” or flight shaming trend which has spread across Europe is a clear indication of just how important this issue of responsible, low-carbon tourism is to travellers.
At Kapama, we have taken the next step in our sustainability journey to reduce our impact on the environment, lower our carbon footprint and increase our conservation efforts, protecting valuable savannah ecosystems which in themselves are critically important carbon sinks.